The Athenian Brewery relaunched the Greek Pilsener beer Mamos brand in 2017 in collaboration with the descendants of the Mamos family, Petros Mamo's grandson - Panaghis. It is unquestionably the most historic beer brands in Greece, MAMOS was founded in the city of Patras in 1876.
Petros Mamos (1880-1957) was Greece's first brewer to have a degree in the business, from Munich no less. His father, who started out as Greece's first Ford car dealer, entered the field after marrying Eliza Fix, the daughter of the family behind the historic Fix brewery in Athens. Through his new connections, Petros Mamos imported excellent varieties of malt, hops and yeast from Germany and Bohemia and developed traditional recipes with his own techniques. He started producing lager around 1900, when the technology improved in leaps and bounds, and expanded his brewery into a unit that operated almost uninterrupted until 1976. The factory brought many welcome benefits to Patra, a city that had once prospered on the currant trade but struggled to recover form the wounds of war.
Mamos beer's revival today is thanks to the efforts of Petros Mamos's grandson, Panaghis, a scholar of Greek brewing history, who reached out to Athenian Brewery CEO Zooullis Minas while studying the 1950-70 period, and now Mamos is joining the brewery's top names – among them Alfa, Amstel, Heineken and Fischer. Once again, its hometown stands to benefit too, as Athenian Brewery's biggest unit is in Patra and will be producing Mamos Pils, with a 5 percent alcohol content. Initially sold only in Patra, Mamos is making waves abroad. Panaghis Mamos states, “I'll be working closely with Athenian Brewery so that the brand can advance once more, to the benefit of the economy and society on a local, regional and national level.” What an absolute legend!
