Product Description:
The national spirit of China, bottled in miniature prestige. Kweichow Moutai Flying Fairy is the pinnacle of baijiu—a cultural icon revered across China and recognised on the global stage. Distilled in the town of Maotai, Guizhou province, it carries the weight of centuries-old tradition and the distinction of being named China’s National Liquor. This 50ml format delivers the full intensity and complexity of the original Moutai in a compact, collectible bottle.
Its distinctive aroma and palate—often compared to soy sauce, roasted nuts, and ripe fruit—sets it apart from Western spirits. Underpinning it all is a layered umami character, derived from its unique fermentation process using locally grown sorghum and water from the Chishui River. The Flying Fairy label is iconic, symbolising the spirit’s ethereal quality and legendary status.
Bottled at a commanding 53% ABV, it remains remarkably smooth, with a lingering, mellow finish that speaks to its masterful craftsmanship. Perfect for gifting, collecting, or sipping during significant moments.
The Maker
Kweichow Moutai Co. Ltd. is the producer of China’s most renowned spirit, Moutai baijiu, crafted in Moutai Town along the Chishui River in Guizhou Province. Formed in 1999 from the original state-owned distillery, and listed on the Shanghai Stock Exchange in 2001, the company remains under the stewardship of the Moutai Group. Its flagship expression, Kweichow Moutai, is the archetype of the Daqu Jiang-flavour style, recognised as both a National Geographical Indication and part of China’s intangible cultural heritage.
Rooted in place and tradition, the distillery continues to honour its origins while building a global presence. Today, Moutai is not only China’s most valuable drinks brand but also one of the most influential spirits producers in the world, with a reputation grounded in consistency, craftsmanship and cultural significance.
Philosophy
Moutai’s ethos is built on the principle that quality outweighs all else. Each bottle is distilled using a process that refuses compromise, with no spirit released before a minimum of five years’ ageing. This unwavering approach is expressed through the “Four Compliances”: quality over output, cost, benefit, and speed.
Alongside craftsmanship, Moutai places weight on integrity, responsibility and cultural stewardship. Its philosophy rests on three pillars: Aromatic Product, the pursuit of exceptional flavour; Persistent Integrity, a commitment to ethical governance; and Harmonious Community, the goal of balance between enterprise, people and environment.
The company’s guiding spirit of “loving Moutai, striving for national glory” reflects its role as both a cultural symbol and a world-class producer. It is a vision that ties employees, shareholders and the nation together, positioning Moutai not only as a benchmark for baijiu but also as a custodian of tradition with an eye firmly on innovation and international leadership.
Tasting Notes
NOSE
– Umami and fruit
Aromas of soy, pear, toasted almond, and fermented grains.
PALATE
– Deeply savoury
Rich and layered with roasted walnut, sweet rice, and stone fruit.
FINISH
– Mellow heat
Long, clean finish with earthy warmth and persistent complexity.
Finer Details:
Style - Baijiu
Varietal - Sorghum
Country - China
Region - Guizhou
Vintage - NV
Bottle Size - 50ml
ABV - 53%
Closure - Screwcap
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