In the late 1800s, a shimmering horseshoe caught the eye of distiller Aurelio López Rosales in the agave fields of Jalisco. He interpreted it as a sign of good fortune, and today, the horseshoe symbolises Herradura's unparalleled tequila. This lucky emblem adorns every bottle, reresenting extraordinary quality and good fortune.
Shop The Herradura Tequila Collection
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Unparalleled Quality. Authentic Heritage.
A Passion for Excellence.
HORSESHOE
The Legend
MASTERY
150 Years of Tequila Mastery
The Herradura legacy is built on over 150 years of tequila craftsmanship, balancing tradition with innovation. From hand-harvested blue agave to the slow cooking in clay ovens, every step respects the roots of tequila-making while pushing the limits of modern refinement.
SUSTAINABILITY
A Commitment to the Land
Herradura's commitment to sustainability is as strong as its tequila. From reusing wastewater for agave irrigation to generating biogas from spent piñas, the distillery is at the forefront of eco-friendly practices. It's no surprise that they are the first tequila producer to win the Environmental Excellence Award.
