Voss was born in Norway over 20 years ago, a country known for fresh air, pristine natural resources, modern elegance and high standards of quality. Voss quickly became known and admired for its sleek exterior, becoming one of the most recognisable water bottles ever. Thankfully the beauty on the outside has always mirrored the beauty of what is inside of every bottle.
As Voss continues to evolve and bring new hydration experiences to the market, the highest standard of quality remains unchanged as well as their commitment to sustainability. In Norway sustainability is not just an idea but truly a way of life, Voss is dedicated to reducing its impact on the environment while always delivering the highest quality water available. Their efforts include package optimisation, carbon footprint reduction and water source stewardship.
Through continuous optimisation of its packaging choices, VOSS has demonstrated a steadfast commitment to sustainability. From its inception, VOSS distinguished itself with its iconic glass bottle, offering a rare alternative to plastic. In 2018, the company began reducing the plastic in its bottles, achieving over a 12% reduction to date. The following year, VOSS expanded its sustainability efforts by introducing sparkling flavoured water in sleek recyclable aluminium cans. In 2020, the brand furthered its commitment by launching VOSS+ enhanced waters in 100% recycled PET bottles. This initiative was extended across the EU market in 2021, and by 2022, VOSS had also introduced 100% recycled PET bottles in the Middle East and Australia.
Carbon footprint reduction is a critical element of minimising their impact on the planet. Steps are taken at every stage of our production process to make a difference. Voss have invested in their plant to operate on 100% renewable energy and implemented a recycling program that achieves 90% landfill avoidance. VOSS is also focused on reducing their impact by sourcing suppliers and water sources closer to their customers while maintaining their high standards for quality and taste. Through long and enduring relationships with key partners including their source manager and hydrogeologist team, who have been with them from the beginning, they take great care in protecting their water sources because without them, there is no VOSS.
